Almost every woman enjoys the freedom of selection when it comes to fashion. This includes wearing distinctive clothes that express individual personalities and tastes. Today women are just a click away from ordering head-to-toe ensembles. While online shopping offers convenience and competitive pricing, we take the risk of getting into a style rut because we tend to shop for designers we know. As a result, buyers for online outlets tend to focus on tried and true merchandise and we end up with limited choices. To find or reclaim your fashion identity, try shopping at boutiques that carry unique clothes and accessories. Build a relationship with the owner or sales staff who can focus on your style and update you about new designers and collections. Small boutique merchandise needs to be distinctive and, to put it simply, special.......and isn't that what all women want to be?